Innovating Brand in Multi-Family Jun. 08, 2021

While physical amenities count toward a large portion of your residential experience, the way you define your brand makes a bigger impact on what your residents think of you and ultimately, what they spend (and re-spend), affecting bottom line.

Ice Breaker Resources, for the several years, has taken a strategic stance and have been executing constructive team building for clients to manifest our belief that EXPERIENCE INFORMS BRAND.

5 Ways to Keep Health & Safety Top-of-Mind in Multifamily Housing Properties Apr. 14, 2021

As more and more Americans continue to receive the vaccine for COVID-19, there seems to be a light at the end of the tunnel. Despite this, the virus will not be going away any time soon. Health and safety will continue to be a major priority, especially in shared spaces such as apartment buildings and condos. Multifamily housing owners and property managers should continue working with staff, residents, and public health officials to provide safe and sanitized living environments. Here are a few guiding principles to keep in mind as suggested by the CDC.

Fill the Void: A Multifamily Housing Discussion Mar. 03, 2021

We recently hosted a webinar featuring several talented executive leaders in the multifamily housing space.  The conversation led to many timely and useful insights that we’d hate for anyone to miss.  We’ve decided to share the highlights below.

PropTech in the Multifamily Space: More Vital Than Ever Nov. 11, 2020

Residents of multifamily properties rent for a number of reasons, but some of the most common reasons include amenities such as gyms, door security, and pools just to name a few. Renting vs. buying continues to surge, as seniors are looking to downsize and to no longer worry about maintenance issues; and younger generations like Millennials and Gen Z don’t want to be tied down to one place. When considering the advantages of renting, property technology, or “PropTech”, is just as important, if not more so, than other available amenities.