YOUR COMMERCIAL REAL ESTATE INVESTMENTS ARE LOSING MONEY

What Can Wes Do For You?

If you are predicting performance during a time of market instability, you are already behind. Wes will step-in, enabling your team to lean-in by igniting critical thinking and subsequent action. For over 25 years, he’s worked with thousands of top CRE senior leaders, deeply understanding the intersection of real estate performance and basic human impulse in order to harness full employee potential. Don’t wait until you are in crisis – devise asset plans, document them and thrive in 2025!

• Drive asset value while creating platform value by preaching “gospel” and creating believers
• Behind-the-scenes approach – no cultural disruptions, only staff engagement helping them feel heard
• Flexible, tiered contract consulting model – no FTE overhead, no long- term commitment, no budget strain
• Acts as internal R&D – will drive NOI to both satisfy and entice investors by newly creating or revamping Asset Management
• Provides a roadmap from acquisitions to Asset and Property Management – stop blame, create harmony and institutionalize transition plans

• Identifies and closes communication gaps from C-suite to property staff, creating a trusted, bi-directional common language
• Delivers tough news with diplomacy – shields execs from initial blowback, gains valuable feedback and guides the next steps
• Nimble collaboration – rapid engagement/assessment/action, alleviating baggage from prior attempts at a paradigm shift
• Incognito competitive insights – Wes knows the secret handshake amongst all the industry peers and even your competitors and knows how how to get “the scoop” in order to crib, swerve, curve or avoid!

Talent Optimization & Tactics:

CEO acting as the entire C-suite?

Wes will conduct a critical path SWOT analysis of executive team, alleviating any guilt and eternally freeing-you-up!

“Nobody wants to join us and nobody wants to stay!”

Wes was a “Top Five” executive recruiter in the CRE space for over 25 years.

HR Administration over Human Capital & Talent Management?

Wes will deconstruct outdated maxims, compartmentalize HR tasks and create agency and urgency around talent optimization.

Fear and blame-based decision making at property or portfolio level?

Wes will engage site/regional staff and actually reinforce their value by establishing a systematic process of assigning accountability (with agreed-to consequences).

Decimating a culture of US (Acquisitions) vs. THEM (Property Management).

Wes will devise an asset/portfolio KPI plan with INTRAdepartmental dependence at its core, giving rise to a bona fide high-performance asset management culture.

Asset Management & Strategic CRE:

Creating a ProForma-sensitive mindset amongst your property management team

Wes uses an interview-based process to baseline staff knowledge, subsequently creating an educational curriculum and long-term assessment.

“We only focus on controlling NOI. Wait, we can use KPI’s to predict AND affect it?”

Wes has over 25 years’ exposure to multifamily properties and has created a cheat-sheet of prioritized, assignable and trackable strategies and tactics to directly affect NOI, including alignment to employee rewards.

“Should we build our own property management division or go 3rd party?”

Wes knows this is the most common question in the industry and can process and deconstruct the go/no-go components of this critical decision, plus aid in the development and launch of the department or lead the evaluation of an outside provider.

Getting Construction to think strategically.

Wes can inform, educate and build accountability by integrating asset management techniques into the construction thought process and daily execution.